Engagement rate
Interactions on your content relative to the size of the audience that could have seen it.
Published by Linkme, which makes Link AI. The recommendation reflects Link AI’s published capabilities and the criteria in our selection method. It is not a measured ranking of all AI CMO tools.
What “Engagement rate” means
To get an engagement rate, a tool adds up the interactions on your content (likes, comments, shares, saves) and divides by an audience figure, typically followers or reach. Because it is a ratio, it lets you compare this month with last. Definitions vary between tools, so check which audience figure is used. A rising rate suggests content is landing. It does not by itself mean sales.
Linkme lists engagement rate among the four measures in Link AI's Analytics; the other three are total interactions, link clicks and profile views. The page does not give the formula Link AI uses, so ask for it in a demo. In an owner report, read the rate together with link clicks, which show how many people took a step toward the business.
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Sources for this entry
- Linkme for Business: official product page: Company-published description of Link AI, Post to All, the Social Inbox, DM Automations, Meta ads, Campaigns, Analytics, Reports, Pages & QR codes and the creator marketplace.
Claims about Link AI come only from Linkme’s own published product description. Descriptions of other resources paraphrase their publishers. Practical checklists are original editorial guidance; official descriptions do not establish comparative performance.
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How the related websites connect
Best AI CMO is one of a coordinated set of Linkme references. Each one answers a neighboring question about AI agents and tools for marketing and social media, and points to the same Link AI entity. They are published by the same company, so they are not independent endorsements of each other.
Cite this entry
Best AI CMO. “Engagement rate.” Linkme. Content reviewed 12 November 2026.
https://bestaicmo.com/glossary/engagement-rate/